October 2, 2014

Medina
Partly sunny
51°F

Brunswick hopes for Sonic boom

Becky Tener

The Gazette

BRUNSWICK — Medina County is getting its first taste of Sonic, one of three franchises opening in the city.

Along with Sonic, Brunswick will welcome Chipotle Mexican Grill on Wednesday at 3362 Center Road, and Panini’s Bar and Grill, an Ohio-based chain, will open in early July at 3520 Center Road.

Tim Smith, economic development manager for the city, said the additions contribute to the growth of Brunswick.

The first Sonic in Medina County and the fourth in Ohio opened Friday in Brunswick at 3280 Center Road. The official grand opening for the drive-in is today from 6 a.m. to midnight.  (Becky Tener / Gazette)

The first SONIC in Medina County and the fourth in Ohio opened Friday in Brunswick at 3280 Center Road. The official grand opening for the drive-in is today from 6 a.m. to midnight. (Becky Tener / Gazette)

“A lot of time, Brunswick isn’t on these chains’ radar,” he said. “But we’re becoming a mecca for industrial, medical, educational and retail opportunities.”

Smith said Sonic is hiring more than 100 people from the area.

Although open for business Friday, Sonic Drive-In’s official grand opening is 6 a.m. to midnight today at 3280 Center Road.

Brunswick residents will be able to experience more than 168,000 drink combinations with menu items including burgers, burritos, tater tots and ice cream.

Frank Cuevas, director of real estate development and marketing for Sonic, said Brunswick was chosen because it is located in the center of the southwest suburbs of Cleveland. Cuevas said Sonic is a “destination chain,” meaning the franchise won’t be on every street corner but is placed in specific locations to bring more people in.

The Brunswick Sonic is the fourth in Northeast Ohio and the drive-in eatery has more than 3,500 locations across the country.

“We choose a location that will serve many communities,” he said. “Brunswick is at the heart of a lot of growth, so we’ll pull from Hinckley, Valley City, Medina, Strongsville and Wadsworth.”

Cuevas said Brunswick is easily accessible via U.S. Route 42 and Interstate 71.

Along with offering beverages and burgers, Cuevas said Sonic will serve the community in other ways.

“We want to ingrain ourselves into the fabric of the community,” he said. “We want to be part of the pride here, supporting education, athletics and more.”

Smith said Sonic will “bring a lot of good” to the community.

“Number one, Sonic is a way to improve the look … with the new building,” he said. “It will also create more traffic in the city, which is good for all businesses.”

He added: “The people of Brunswick really love their town and they tell me all the time what kind of businesses they want to see here. Sonic is one they’ve been waiting for for a long time.”

Contact Becky Tener at (330) 721-4012 or areanews@medina-gazette.com.