October 22, 2014

Medina
Mostly cloudy
45°F

Brunswick works to eliminate pole signs from general district

BRUNSWICK — City Council is working to pass legislation that would eliminate pole signs from the commercial general district in the city by the year 2018.

Ward 3 Councilman Joe Delsanter said the legislation, which went through the first of three Council readings last week, amends several parts of the city’s sign code to clarify vague language and make the law reflect the corridor plan Council adopted five years ago for the city.

Brunswick’s City Council is reviewing legislation to eliminate pole signs from the city’s commercial general district. (GAZETTE PHOTO BY JENNIFER PIGNOLET)

Brunswick’s City Council is reviewing legislation to eliminate pole signs from the city’s commercial general district. (GAZETTE PHOTO BY JENNIFER PIGNOLET)

“It was part of the vision of the corridor plan to get signs to be more uniform, and we’re just catching up with our responsibility to put the corridor plan into action,” Delsanter said.

The commercial general district stretches through most of Pearl and Center roads, with the exception of the highway district, which runs along Interstate 71.

The four pieces of legislation involved came out of a committee that began in July 2009, Delsanter said, and consisted of members of Council, the planning and zoning commission and other members of the community.

Pole signs, which are defined in the city ordinance as signs that are mounted on a free-standing pole or other support so that the bottom edge of the sign face is 6 feet or more above the ground, will be eliminated from the fronts of businesses that are in the commercial general district if the legislation passes.

Businesses will have seven years from the time the legislation is passed, which could be in March, to convert existing pole signs into ground or monument signs, as defined by the code, Delsanter said.

He said the process businesses have to go through to put up a new sign will not change, but the edited codes will give businesses and the city better guidelines to work with when new signs are proposed.

“I believe (the legislation) will help in making it much easier for businesses to understand what they are able to do,” Delsanter said. “This will help both planning commission as well as developers and the board of zoning appeals to better enforce and better enhance and better comply with both the corridor plan and comprehensive plan of the city of Brunswick.”

Contact Jennifer Pignolet at (330) 721-4063 or jpignolet@medina-gazette.com.