MEDINA — For some people, the phrase “sweet dreams” is a wish for a good night’s sleep, but for Shawna Rollheiser it means mixing up a sugar-and-spice recipe for the success of her mini dessert boutique, A Cupcake A Day.
To add the icing on the cupcake and officially open the doors for business, Rollheiser will host a ribbon-cutting ceremony at 10 a.m. Saturday.
The building that previously housed Gerspacher’s Real Estate offices at 115 W. Liberty St. now fills with the fragrance of frosting as Rollheiser cashes in on the latest baking rage — gourmet cupcakes with a side of cake pops, cookies and muffins.
This is the 23-year-old’s first business venture, but her love of baking is nothing new. She recalled standing on a kitchen stool to whip together cookie and cake batter with her mother and grandmother. And when she started to study interior design, baking became her stress reliever.
Rollheiser, a Canadian native who moved to Ohio with her family more than a decade ago, started in the spring with a gutted storefront and plenty of hope and ambition, as well as financial backing from her family. Cupcake fans followed the shop’s facelift on Facebook as work progressed from hanging drywall and laying a new floor to painting and papering. Rollheiser estimated the cost of renovation at $40,000.
“I want this to have a homey feel,” she said, explaining her vision of a cozy nook where customers can gather for coffee and sweets, with the modern touch of Internet access.
A Cupcake A Day is just one street over from Main Street Cupcakes, a cupcake boutique with which Rollheiser became acquainted when she lived in the Hudson area where one of Main Street’s shops is. But she said there won’t be a local “Cupcake Wars” going on.
“There will be friendly competition,” she said, adding they found their sites about the same time. “I liked the area, and I was pretty picky about finding the right location. The square is cute, and the storefront is great.”
A member of Main Street Medina, she’s pleased with being across the street from Rally in the Alley in the summer, and just down the block from the square during celebrations like the Candlelight Walk, International Fest, Chalk Art Festival and Ladies Night Out. “I’ll be open Monday through Saturday with extended hours for the special events,” she said.
She sifts through the collection of her grandmother’s recipes when seeking inspiration for her menu, which she builds around four everyday cupcakes: classic chocolate and vanilla with chocolate or vanilla buttercream icing, peanut butter chip with peanut butter frosting and red velvet topped with cream cheese buttercream. She adds a rotation of varying flavors, including filled cupcakes and vegan cupcakes.
Baking from scratch every day on the premises, her cupcakes have graced the tables of wedding receptions and parties, as well as Taste of Medina and Taste of Akron.
“I didn’t think I’d ever open my own cupcake shop,” she said. “But all my friends always thought I’d own a store. And here I am, starting my own business.”
Contact Judy A. Totts at email@example.com.