April 20, 2014

Mostly sunny

Gazette to add Google surveys to website

The Gazette has a new partner in our online offerings, and it’s a big one: Google.

Starting Thursday, readers who log on to our website at www.medina-gazette.com will be asked once in a 24-hour period to answer one to two questions via Google surveys.

For avid Web users, the surveys most likely will be familiar as they have been adopted by many other sites already.

The reason behind the request is simple — money.

Google pays The Gazette to post the surveys, and businesses pay Google for the data it collects. The Gazette will not have access to the data.

The extra revenue will help us continue our commitment to providing quality coverage of Medina County to our readers both online and in print.

“As our digital content evolves and becomes more extensive, we believe it is necessary to supplement our print and online circulation and advertising revenues with digital partnerships,” said William Moore, The Gazette’s director of interactive sales. “This move will provide a new source of revenue for The Gazette that will help provide readers with the best and most comprehensive coverage of news and information in Medina County.”

The logistics of the surveys aren’t too complicated. Readers who click on a story will find the survey obscuring a portion of it. Once the survey is completed, the entire story will be visible.

Those who wish to opt out of surveys still can read the stories simply by sharing them to Facebook, Twitter or Google+.

  • Buffalo

    Maybe it’s just my computer, but now that the Google surveys are up and running they seem to be messing with the text and photos of the online articles – I can’t read them at all! Am I the only one?

  • boonesimpson

    The Google Surveys “gray out” the content when the survey pops up. Once the Survey is complete, or an alternative action such as a FB Like or Tweet occur, the content will display as normal.

  • Jeff

    I am officially done with the Gazette. I refuse to take surveys that are only used to build a data profile, in-order to try to sell me crap I don’t want anyway. This paper is ruined, and I hope it goes away permanently.

  • jim

    THIS IS BULLSHIT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • nwagner43

    I realize you need to have income, and less people are subscribing. But this is SO offensive to readers! Surely there are other ways!!

  • Jack

    See ya Gazette. It’s been fun but I don’t need you profiling me and selling the data to world. If you can’t make it on advertising revenue, you will have to make it without me.

  • Buffalo

    OK, Gazette – these Google surveys are absolutely ANNOYING! You can’t read the story until the survey is completed, and that is just a pain. I don’t subscribe to your newspaper and now I’m about done visiting this site. David Knox (the Gazette’s managing editor) said, “All I can say is that we will try to do better.” Well, you’re not doing better with this feature.