The Gazette has a new partner in our online offerings, and it’s a big one: Google.

Starting Thursday, readers who log on to our website at www.medina-gazette.com will be asked once in a 24-hour period to answer one to two questions via Google surveys.

For avid Web users, the surveys most likely will be familiar as they have been adopted by many other sites already.

The reason behind the request is simple — money.

Google pays The Gazette to post the surveys, and businesses pay Google for the data it collects. The Gazette will not have access to the data.

The extra revenue will help us continue our commitment to providing quality coverage of Medina County to our readers both online and in print.

“As our digital content evolves and becomes more extensive, we believe it is necessary to supplement our print and online circulation and advertising revenues with digital partnerships,” said William Moore, The Gazette’s director of interactive sales. “This move will provide a new source of revenue for The Gazette that will help provide readers with the best and most comprehensive coverage of news and information in Medina County.”

The logistics of the surveys aren’t too complicated. Readers who click on a story will find the survey obscuring a portion of it. Once the survey is completed, the entire story will be visible.

Those who wish to opt out of surveys still can read the stories simply by sharing them to Facebook, Twitter or Google+.

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